In other words each network sees noon to his door

"In matters of recruitment, most signs are relatively indifferent to the professional experience of the candidates"

Absolute rule step

"Recruitment, most signs are relatively indifferent to the professional experience of the candidates," notes Henri Masson, Council free (Office Avéris). Overall, the franchise networks are independents who have a point of sale. "They do not need to seek a local and there is no windowsills to pay," says Gilbert Mellinger, consultant in development and structuring of networks in the Epac International firm. "But there is no absolute rule for the searched profiles," said Henri Masson. In other words, each network sees noon to his door.

The premium academic

First observation: networks that prospect actively independents already installed often lie in the areas of activity where a degree is necessary for the exercise (hairdressing, optics-eyewear, real estate or pharmacy). "For our mesh of the national territory, our main strategy is to integrate existing agencies specialising in transactions, administration of property and the trustee," explains Arnauld Villard, Director of the Orpi network animation. Idem in Dessange International pick in the pool of independent hairdressers for recruiting new franchisees under name Camille Albane and Frédéric Moreno.

Guilhem Porcheron, Director General of Jardiland group

A business knowledge sometimes required

For certain signs, business knowledge is fundamental. At the time, the independent is a target of choice. "In addition to the location, expertise in both plant and animal trade is essential for success. "Hence our desire to capture and independent garden centres into structures franchised", explains Guilhem Porcheron, Director General of Jardiland group which has the ambition to integrate 100 new stores by the year 2015, including one-third of new franchisees.

Easier to train novices

"Some franchisors prefer recruiting neophytes instead of professionals in the trade account," observes Monique Ben Soussen, lawyer at the service of the franchisees. Main reason: the people in retraining are malleable and easier to train. Caroline Pietri, in charge of the development of the Network Access HR, a franchise specializing in the balance of skills and other benefits in human resources, develops his view: "We do not automatically exclude applications from our sector, human resources professionals." However, it is feared that these profiles have an approach a little formatted too psy craft, work habits and a way of thinking too much. "This is why we are looking for more people with a look new, with good knowledge with business analysis capacity, listening, synthesis and commercial sense."

The choice of the franchise by need

It is a fact: the sectors in which it is difficult to survive in the independent today. "In the activities of service particularly to the elderly, prescribers (mairies). list of franchise networks. "Is better therefore to be a member", said Monique Ben Soussen. Another example: rental cars. "I have clients franchisees who have left the network in which they were members. 4 Month they held before the return. "The first month, reservations are were collapsed", says Monique Ben Soussen.

Cédric Lacout, Director of Bars & Co, group which unites signs at the Office, Café Leffe, Irish Corner and Belgian Beer Café.

With rallies due to the crisis

"With the crisis, the independent restaurateurs took a monumental slap while we continued to growth", notes Cédric Lacout, Director of Bars & Co (bars breweries in the Office, Café Leffe, Belgian Beer Café, Irish Corner). Result: this company receives today an average two requests per week of operators wishing to pass sign. "Initially, the restorers were not part of our targets because they have a very independent temperament makes them a priori non-franchisables", says Cédric Lacout. But the situation has somewhat changed. Difficult indeed to resist an enjoying trader of a location number 1...

Less expensive project in some networks secteursAutres who are strong to the independent activity: those positioned on intensive activities in capital as the hotel, catering (in theme, fast, fast food or grill type) or the furnishings-decoration. It is indeed sufficient to revamp the local colour of the sign.