An investment to the ambitions of the press

It is with a falsely disinterested componction that the press is buried by the analysts of all kinds. "Confit in its past", "expired technologically", "underfunded". Regardless of them that the press is the last great bastion of this strange population are journalists. A city without them Not to worry, there is the new citizen journalism, social networks and Twitter to support the debate...

Side distribution, the hiccups of the crisis of Presstalis further reinforce the Cassandras. However, any observer impartial should read the tearing of the last links of the press with the world of yesterday. Side advertising, competitors of the press, with greed, scrutinize its inability to overcome its traditional divisions. In 2010, the France Press collected near 1 euro on 2 invested in advertising in the media, including Web.

Despite all the oracles, this discordant voices myriad of Greek republics are groups of press was able to organize a major site. This class is called Audipresse. It was built, three years ago. A few men of press and pub have imagined and defended with conviction (1) patient. Its mission: the development of the studies of hearing of the press.

Audipresse today unites all families: the pay and the free, daily newspapers and magazines, national and regional. In October 2009, after 18 months of work, Audipresse was available to the market "premium" the first global audience study combining public "high income" and "active management". "The hearing from the top". The Audipresse Premium 2010 version was presented in November. December 20, the Assembly of the Associates has taken the unanimous decision to launch the study "audipresse one" field. Objective: organize the hearing of all securities, in a single database is 260 newspapers, the most powerful, "TV Magazine", sharp as "Research", or local, as securities "La Tribune of Montélimar. Its first results will emerge early 2012. With its sample of 35,000 interviews, ONE will be the most ambitious study of the place. An investment to the ambitions of the press.

With the support the CRTM seamless (2), Audipresse will provide an unparalleled tool for hearing press in major developed economies. Large projects are yet to carry out on the front of the measures of hearing of the press. For the regional daily press, the regional weekly news and free daily newspapers, getting the best out of the new tool of regionalization that ONE study will include, for the first time in France. For magazines, engage in studies of accumulation of contacts to remind everyone that a copy is repeated several times in hand, by many people and often well beyond the time limits of its simple periodicity. "Any time, any where" revisited. Finally, for all publishers, engage in full awareness of the forces of their trademarks in the new frontier of digital hearings.

The press knows more to sell at fair value: the value of its reading contracts, the value of the accuracy of affinity that it provides, the value of the quality of the travel to advertising messages. These past months, publishers have multiplied the launches of titles ("Grazia", "Be", "Key"...) The anniversaries of the finest brands have been massively accompanied by advertisers ("Vogue", "Télérama", "TV 7 days", "International mail", "Madame Figaro"...). Investment was injected into new ambitious formulas ("Les Echos", "The world", "Le Figaro", "Le Parisien", "VOD", "Geo"...). More and more cities are covered by the free press: "20 Minutes" in Montpellier, "Metro" in Toulon, "Direct" in Rennes. Even with "pure players" Internet launch of declinations press (boy, street 89...) At the same time, press marks dominate the information on the Web, mobile and tablets. By launching Audipresse ONE, the press proclaims its faith in its future. Through studies of modern, transparent and ambitious hearing device, press "plays the attack". In "playing collective", as it has made in Audipresse, the press will be master of its destiny.