And Parole as Le Figaro were not spared

The new formulas can be a start of response to the unprecedented crisis that hit the press. In any case, it is that think the leaders of "Liberation" and "Figaro", which draw a first positive balance of their reminders respective editorial, with a few weeks back on sales. Party first, on 7 September, "Parole" indicates that its sales to the number won since of "9-10 one average week in the first half. Some one on hunger in the world, the undocumented or even Jean Sarkozy, "were particularly well market," said the CEO of the newspaper, Laurent Joffrin.

For its part, "Le Figaro", which has launched its new formula on 21 September, believes that its sales grew "from 3 to 8 according to the days, a report at the beginning of September", according to Francis Morel, Director General of the group. "This is substantially above what we had hoped." "In addition, the mailing launched mid-September had higher yields from 12.5 to that of March, to 0.46."

Halting the decline in sales

The two newspapers have launched their new formulas to stem a decline in regular sales that has accelerated in recent months. Both rely on clean, most elegant models and treatment in depth of a few selected topics. "We had a great buzz, drives we had lost returned," welcomed Laurent Joffrin. Internally, journalists have found, for the first time ever, a related motivation to this positive feedback to the prospect of their valued work. "It turns its back on the model of the free", one of them said.

Similarly, the "Figaro", "readers are more fun, easier to read, more interesting, log the colour and the effort focused on computer graphics", says the Director of the writing, Etienne Mougeotte. Remains whether this marks will result in the figures. Because if the diffusion resistant, advertising brutally melted with the crisis: in the first half, all the national dailies saw its advertising revenues dive by 24.8, according to the Irep. And "Parole", as "Le Figaro", were not spared.

"Liberation", who had anticipated this degradation in its budget, maintains however its objective of a result close to balance in 2009, with limited loss, "autour of 300,000 euros for a turnover of 50 million", according to Laurent Joffrin. Even advertising on the Internet, until then in strong growth, has fallen. To compensate, the release .fr site launched in September of paying subscription forms, which for the time being seduced 1.200 subscribers. Which is less than expected. At the time, Laurent Joffrin has revised downward its initial goal of 20,000 subscribers by end 2010: "We'll be rather at 10,000 or 15,000," find now.

The pub has been

Francis Morel, which anticipates a slight best for advertising in November after two "bad month", keeps him also its objectives for the Group Le Figaro on 2009: a shortfall of 50 to 55 million euros in advertising revenue and a result in the balance, with a turnover of approximately 550 million. But he said that the daily present, him, losses "higher than 2008(6millionsd'euros,selonsespropresdéclarationsàLaCorrespondancedelapresseenfévrierdernier).

However, the advertising revenue of the Group's Web sites should have increased by 10 to 15, while the market was not spared (with a decrease of 7 of Internet advertising in the first half, according to the Irep). The group, which plans to achieve 18 of its turnover on the Web in 2009, continues to reflect the introduction of pay zones on Lefigaro.fr for early 2010.